Vrinda Arora is fiercely passionate about the jewelry industry. Her mix of abilities to curate and be a critique in the business and this passion for the finer things in life is perhaps unsurprising.
She has always been fascinated by jewelry and she believes it is attached to how people have a constant motivation to look for something better. The notion of pleasure, beauty, and excellence is behind every luxury product.
She leads the house ‘S Factor’ with a determination to be different and value creation, which is a key in the Jewelry world. Meaning to grow an emotional bond with the consumer and be there as a personal shopper for them.
In her head, it is about making it small but significant, and her process at the S factor is deeply rooted in her worldview, in general, to take a moment to be still and to find inspiration in the tiniest things.
The constructive force at the helm of this brand, her vision is to be a global player in the market and always be open and versatile in the brand’s ideas. She has been an integral part of the Jewelry Industry for 11 years and has organized various mainstream trade events. Her will to be unconventional resulted in collaboration with top Jewelry Manufacturers and Retailers across India. As a professional, she gained insights and forged connections with the best of the best who are already well established and the most promising and upcoming stars in the future.
So go ahead and meet the leaders and stars of the Indian jewelry space here, and get ready for a brighter, more glittering, and majestic future.
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