| S.No. | Evaluation Parameters | Description | Weightage |
|---|---|---|---|
| 1 | Design Concept & Originality | Creativity, uniqueness and interpretation of the theme | 30% |
| 2 | Craftsmanship & Finish | Quality of detailing, execution and overall finish | 30% |
| 3 | Technical Excellence & Wearability | Use of materials, functionality, comfort and practicality | 20% |
| 4 | Visual Impact & Consumer Appeal | Overall aesthetic appeal, differentiation and desirability | 20% |
| S.No. | Evaluation Parameters | Description | Weightage |
|---|---|---|---|
| 1 | Brand Positioning & Market Presence | Distinctiveness, relevance and strength of brand identity | 30% |
| 2 | Customer Trust & Brand Experience | Customer-centric initiatives, loyalty and reputation | 25% |
| 3 | Business Growth & Market Expansion | Growth trajectory, reach and business performance | 25% |
| 4 | Marketing Effectiveness & Brand Visibility | Ability to drive awareness, engagement and preference | 20% |
| S.No. | Evaluation Parameters | Description | Weightage |
|---|---|---|---|
| 1 | Strategy & Consumer Insight | Clarity of objective and understanding of the target audience | 25% |
| 2 | Creative Idea & Storytelling | Originality and effectiveness of the campaign concept | 30% |
| 3 | Campaign Execution & Reach | Multi-channel execution and consumer engagement | 25% |
| 4 | Results & Business Impact | Measurable outcomes and contribution to brand or business objectives | 20% |
| S.No. | Evaluation Parameters | Description | Weightage |
|---|---|---|---|
| 1 | Problem Solved & Customer Relevance | Significance of the customer or business challenge addressed | 20% |
| 2 | Innovation & Differentiation | Originality and uniqueness of the solution | 30% |
| 3 | Implementation & Customer Adoption | Effectiveness of execution and customer acceptance | 25% |
| 4 | Business & Customer Impact | Tangible outcomes achieved for customers and the business | 25% |
| S.No. | Evaluation Parameters | Description | Weightage |
|---|---|---|---|
| 1 | Legacy & Family Leadership | Role of family leadership in building and sustaining the business across generations | 25% |
| 2 | Customer Trust & Relationship Building | Customer loyalty, repeat patronage, reputation and community connect | 30% |
| 3 | Product Quality & Service Excellence | Product offering, craftsmanship, transparency and customer experience | 25% |
| 4 | Business Growth & Market Reputation | Key achievements, growth journey and standing in the local market | 20% |
| S.No. | Evaluation Parameters | Description | Weightage |
|---|---|---|---|
| 1 | Retail Network Strength | Scale of operations, market presence and expansion strategy | 25% |
| 2 | Consistency Across Stores | Consistent customer experience, product quality and store standards | 30% |
| 3 | Operational Excellence | People, processes, systems and retail management practices | 25% |
| 4 | Business Performance & Brand Trust | Growth, customer confidence and market reputation | 20% |
| S.No. | Evaluation Parameters | Description | Weightage |
|---|---|---|---|
| 1 | Integration of Public Figure Association | Authenticity and relevance of the association to the brand | 25% |
| 2 | Brand Differentiation & Customer Appeal | How the association strengthens the store's uniqueness and attractiveness | 30% |
| 3 | Retail Experience & Brand Execution | Store concept, customer experience and execution quality | 25% |
| 4 | Visibility & Business Impact | Contribution to awareness, customer acquisition and business performance | 20% |
| S.No. | Evaluation Parameters | Description | Weightage |
|---|---|---|---|
| 1 | Concept & Creative Thinking | Originality and strategic thought behind the initiative | 25% |
| 2 | Visual Presentation & Store Ambience | Displays, lighting, zoning, storytelling and aesthetic appeal | 30% |
| 3 | Customer Journey & Engagement | Ability to enhance browsing, interaction and overall experience | 25% |
| 4 | Business Impact & Sustainability | Measurable outcomes and long-term value creation | 20% |
| S.No. | Evaluation Parameters | Description | Weightage |
|---|---|---|---|
| 1 | Creative Vision & Design Identity | Originality, inspiration and distinct design style | 30% |
| 2 | Portfolio Strength & Quality of Work | Consistency, diversity and quality of submitted work | 30% |
| 3 | Technical Understanding & Craftsmanship | Design expertise, technical capability and material understanding | 20% |
| 4 | Professional Achievements & Future Potential | Growth journey, recognition and future promise | 20% |